The UpLift Hero in the Arcoxia balloon!
Arcoxia UpLift is a presription drug for arthritis by Merck. To get their sales team up to speed on the benefits VCCP Health decided to create a game. I developed the characters for levels one and two.
This was a lot of fun! I got into the spirit of things by flicking through loads of Illustration books for style tips. Here’s the two ideas that came from that:
- Keep it fresh and bright (use dark colour, especially black, sparingly)
- Keep it flat (like paper cut-outs or screenprinting)
The UpLift dragon, level one boss
Crocodiles! The special kind that can climb ropes lol
The UpLift Terradactyl, level two boss
I handed them on to fellow VCCP’er Nathaniel Hully who did a great job animating them and incorporaing them into the game. You can see more about the game, including screengrabs, a very cool alien boss for level three and a video of the gameplay over at Nate’s website.
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