Got a call from an old friend before Christmas. He moved to Stockholm and is now managing the rebuild of a website for European Bartender School. They had a really great idea of promoting the schools in Europe an beyond (Thailand anyone?) with passport style stamps. Encouraging students to travel and holiday while they learn
Countries & Cities
I made an early decision to loosely base the shape of each stamp on the countries real stamp… Then I realised that with the EU most of Europe have the same super simple rectangle. The solution was to look back in time a bit and add some variation by mix and matching some of the older designs. Before the current design EU counties were using a rounded rectangle with a double line. Like the one I’ve used for Sweden.
The country names needed to be loud and clear. I sifted through my font collection for a stylistic nod. For Austria it was obvious, find an Art Nouveau influenced font.
Typically, the UK liked to do things different with their round cornered square stamp.
Thailand’s exotic stamp included the airport code in the border. Replicated here using the year 2013. All the stamps are available with 2013 and date free using the country’s top-level domain code.
I did the Australian stamp first. I did a lot of Ozzy stuff in the 90s for a T-shirt company. This brought back memories :-).
All stamps were created in Adobe Illustrator. Vector country outlines exported from the maps in OmniGraffle. The stamp effect built up with filters, including Warp, Gaussian Blur and Chalk. The country name through the middle has been extruded with the 3D filter. Yep. These bad boys can be output to whatever size is needed!
Using passport style stamps to promote individual schools is one thing. What about all the schools within the EBS brand? The roundel lists all the cities with one of their bartender schools. The first design curls the cities around the EBS crest in two circles. I really love the socialist loudness. The client however preferred the more traditional approach with all the cities around the edge in a single circle. Each time another branch is added I’ll bunch them up a little more. Cosy ;-)
Later Nick got in touch. I created two more versions of the roundel. This time with branding messages. EBS wanted to get some wallpaper made. Best not to use the one with cities around the edge, as It’ll be out-of-date in no time. I’ll see if I can get a photo.
One more thing of interest before I sign this post off. The first round of designs were much more smudgy and stamp-like. I put then up on Dribble. You can see the thumbnail here. See the stamps on the EBS website. Here’s a link.