Before Niggles & Narks, in 2009, VCCP created an interim look and feel for O2’s broadband offering. This was fairly much a scribbly line drawing of a house with an equally scribbly headline. O2 wanted to show their broadband deals in-store, so I was teamed with a freelance Copywriter (Hi Dianne :-)), and we went about creating a sequence of screens for 19" touchscreens. Expanding and animating this simple identity.
The YouTube Masthead is the large expandable banner on their homepage. Advertisers are encouraged to use YouTube video content using Doubleclick’s YTPlayer component. The launch of O2 Priority Sports showcases VCCP’s beautiful TV ad filling the whole 970 x 500 pixel space.
Microsoft were announcing new features for Hotmail for what they called Greymail. That’s all the unwanted newsletters and the like that’s not spam and filling up your inbox. So VCCP decided to make a Kinect game for the various Hotmail events that Microsoft hold at Universities and the like. Our Creative Tech had done a quick prototype and it was decided that the game would be written in ActionScript and published as an Adobe AIR app.