Before Niggles & Narks, in 2009, VCCP created an interim look and feel for O2’s broadband offering. This was fairly much a scribbly line drawing of a house with an equally scribbly headline. O2 wanted to show their broadband deals in-store, so I was teamed with a freelance Copywriter (Hi Dianne :-)), and we went about creating a sequence of screens for 19" touchscreens. Expanding and animating this simple identity.
The YouTube Masthead is the large expandable banner on their homepage. Advertisers are encouraged to use YouTube video content using Doubleclick’s YTPlayer component. The launch of O2 Priority Sports showcases VCCP’s beautiful TV ad filling the whole 970 x 500 pixel space.