Microsoft were announcing new features for Hotmail for what they called Greymail. That’s all the unwanted newsletters and the like that’s not spam and filling up your inbox. So VCCP decided to make a Kinect game for the various Hotmail events that Microsoft hold at Universities and the like. Our Creative Tech had done a quick prototype and it was decided that the game would be written in ActionScript and published as an Adobe AIR app.
I have done three Silverlight apps for Microsoft Advertising so far. This was the first. It’s a tool to help advertisers hear what people from different audiences think about various online activities.