The YouTube Masthead is the large expandable banner on their homepage. Advertisers are encouraged to use YouTube video content using Doubleclick’s YTPlayer component. The launch of O2 Priority Sports showcases VCCP’s beautiful TV ad filling the whole 970 x 500 pixel space.
Last July I had the pleasure of creating my second Silverlight app for Microsoft Advertising (You can read about the first one here) while working at VCCP. This Silverlight tool lets you view and filter videos from the Ad Vision series in an easy to use and visually engaging way.